The continuous transformation of
the city is perhaps as clearly
indicated in its chief artery as
on any other channel of
transportation. Once the heart
of social life it has become the
greatest shopping center in the
world.
Men tear and rend its buildings.
Great holes gape in the ground,
gaunt walls crumble daily under
the attack of the wreckers.
Scaffoldings surround many of
its famous edifices. The old
haunt of aristocracy is going
through another of those
metamorphoses which have so
profoundly changed its
appearance in the last fifty
years. Never has Fifth Avenue
shown so many signs of rapid
alteration as now; nor is change
by any means confined to one
part of it. Near Washington
Square the builders are at work.
Only a few weeks ago the old
Brevoort home disappeared to be
replaced soon by an apartment
house.
Above Forty-second Street
tokens of a new era are
abundantly visible. Delmonico's
has disappeared; the Vanderbilt
chateau is going; the beams of
the Church of Heavenly Rest gape
at the sky through broken roof
and walls. Large stores are
pushing further and further
north. High buildings in that
fantastic Babylonian outline
which the new zoning laws
sanction are springing up on the
sites of old landmarks. Even the
Waldorf-Astoria is yielding to
the resistless influence of
commerce and giving over a large
part of its ground to shops. The
Fifth Avenue of even ten short
years ago is disappearing
rapidly; while of the avenue of
forty years ago there remains
hardly a trace from Madison
Square to the Plaza; such of its
homes as are still left in this
stretch are doomed. The change
is more than physical. There is
a difference in atmosphere. The
leisurely charm of the old
street has been routed by a more
bustling spirit.
The dignity of wealth and
cultured homes has been replaced
by a gorgeous display calculated
to make shopping irresistible,
if one possess the price. The
eye, at any rate, enjoys an
unending pageant of luxury. The
crash of demolition and the
riveting of new structures
constitute only a few of the
symptoms; but they are
activities which most quickly
arrest the attention. Watching
the old avenue disappear you
pause, perhaps, to remember what
a variety of life it has
witnessed; how much social and
political and financial history.
A different avenue it was in
the '80s, when Ward McAllister
held sway and New York's social
life centered in Madison Square.
That park was then thick with
big trees. Its walks, were
filled with well dressed women,
with nurses and children from
neighboring homes. Along the
curbs stood long lines of hansom
cabs, the popular vehicles of
those days_ now almost lost,
save where an occasional ancient
cabby flicks a discouraged whip
in the clouds of gasoline fumes.
Those were rosy days for cab
drivers. There were no meters
and the rates were high. A
homeward-bound gentleman who had
been dining too well was likely
to be charged enough to cover
the maintenance of horse and cab
for weeks. The pavements were of
Belgian block, and over them
rolled the fashionable
equipages; landaus, victorias,
phaetons, the last now chiefly
remembered as having appeared in
the title of a Kipling story.
Through this old square, where
the two principal thoroughfares
of the town crossed, flowed the
business and social life of New
York. It was said then, as it
has been said since, of many
another street corner, that if
one stood long enough at
Twenty-third Street and Fifth
Avenue, one might see everybody
of importance. Men drove
downtown for business. Women
rolled by on their shopping
adventures. And people walked
much more than they do now. You
might there encounter men famous
in New York's business history
of the great '80s, when the
country was growing by leaps and
bounds, the Vanderbilts, the
Goulds, Daniel Drew, Jim Fiske
and many others whose names were
on every one's lips.
Over the way was the old Fifth
Avenue Hotel. Facing it, across
the Square at Twenty-fifth
Street, was the only slightly
less famous Brunswick. They were
of white stone and quite
monumental in size for those
days. Trees grew in front of
them, and the shifting crowd
made a picture almost Parisian.
It was still the day of
parasols. When the weather was
warm, women with their wide
flounced skirts, tight bodices
and jaunty bonnets, mincing by
under gayly colored sun shades,
lent the charm of color to Fifth
Avenue, dimmed by subsequent
prevailing drabness. Recently,
however, color has begun once
more to be fashionable, so that
the avenue blossoms again in
things beautiful and weird. The
men at that time had but lately
discarded their old plum-colored
and blue coats, substituting for
them that conservatism in
apparel which called for dark
and shapeless garments. Who,
even now, does not remember the
old gentleman in his long coat
and high hat, who clung to his
paper collar and string tie long
after they in turn had become
passé?
In Fifth Avenue Commodore
Vanderbilt, Robert Bonner,
General Grant, Leonard Jerome,
and other famous horsemen used
to show off their favorite
mounts. Then the trotting horses
gave way to four-in-hands, to
the tandem and the dogcart.
Horses played as important a
part in the life of Old New York
as the automobile now. The
fashionable drive was up to the
avenue to the old Croton
Reservoir at Forty-second Street
and back again to Washington
Square. This interest in horses
led, a few years later, to the
inauguration of the horse show.
Madison Square Garden was opened
in 1890. But in the '80s men
used to meet at the St. James
and discuss the merits of their
horses over a pint of the best.
The Brunswick was also a
favorite resort for such
comparing of notes. From its
doors tandems and four-in-hands
were wont to start for a run to
New Rochelle. They were a
glittering sight, the passengers
of those ancient wagons, in club
suits of green decorated with
brass buttons, the guard
sounding the coach horn from the
rear seat. In winter the avenue
was filled with sleighs, their
bells jingling merrily as New
Yorkers were carried over the
snow to their work or to Central
Park, then a wilderness, with a
royal skating pond in the
center. "Those were real
winters" of New Yorkers are fond
of recalling. There was almost
always skating before Christmas,
it seems; but whether their
recollection is made mellow by
time or the winters then were
actually colder is a matter of
dispute. The first sleigh of the
season to drive uptown to a
certain famous old roadhouse
would be rewarded with a bottle
of fine wine or whiskey.
Those drives took one past
corners bearing no resemblance
to their present aspect. The
home of August Belmont,
containing his famous art
gallery, was at Eighteenth
Street; the home of John Jacob
Astor was at Thirty-third, and
that of William W. Astor at
Thirty-fourth. On the opposite
corner stood the famous marble
mansion of A.T. Stewart.
Traveling uptown one came to the
William H. Vanderbilt home, at
Fortieth Street; to the old
Windsor Hotel at Forty-Sixth,
and the Buckingham, still of
recent memory, at Fiftieth. The
avenue was lighted by gas, and
through the windows of these
homes could be seen the sparkle
of huge and wondrous glass
chandeliers. At night life
centered in some of the clubs,
which stood then near Madison
Square, or further down the
avenue near Fourteenth Street;
in the homes also of the
socially elect; in theatres near
the Square, or in Delmonico's,
the Brunswick and the Fifth
Avenue Hotel. What throngs of
celebrities might be seen abroad
at hours when New York fared
forth to open the evening.
Horace Greeley, Isaac Bull,
Hamilton Fish, Thurlow Weed,
John A. Dix, Henry Clews,
William R. Travers, "Tom" Platt
(who founded the Amen Corner in
the Fifth Avenue Hotel), Samuel
J. Tilden in his famous plug
hat, Roscoe Conkling, Mark
Twain, Edwin Booth, Cyrus W.
Field, William Cullen Bryant.
There was one room in the old
Fifth Avenue Hotel which was
famous for a custom handed down
to the present day in a more
completely developed form and
with an enlarged technique; a
custom that finds its
opportunities in many more
places than were available in
the '80s. On the second floor
was a room called the "ladies'
room," where, at any hour of the
afternoon or evening one might
see ardent young couples engaged
in earnest whispered
conversation. Many a proposal
was made in the "ladies' room";
many a romance was born in that
quiet and dignified seclusion.
Society found much of its
diversion in Delmonico's; for
whether it was there that Ward
McAllister formed the "400," or
in the ballroom of Mrs. William
Astor, the social leader of the
day, Delmonico's was the place
above all others where society
dined and danced." (1) Russell
Owen, New York "Times" Magazine,
p.14.
The story of the "400" is the
story of Fifth Avenue of that
time. It was devised to exclude
some of those who had climbed,
fought or bought their way into
the circles of the socially
exclusive. New York was growing
apace. The wealth of the great
newly developed empire of the
West was flowing into it, and
bringing with it men and women
who aspired to place the city at
their feet, or at least to find
a way to get in near somebody's
footstool. The former placid
ways of New York social life
were disappearing under the
pressure of the invasion; and
Ward McAllister's dictum came at
the psychological moment. Most
of the theatres, the old Madison
Square, back of Fifth Avenue
Hotel, the Lyceum and others
were within a stone throw of
Madison Square in those days.
North of this, square brownstone
dwellings stretched as far as
the Cathedral in an almost
unbroken front. Their old high
stoops and stone steps were done
away with when the avenue was
widened in recent years.
The entire upper reach
of Fifth Avenue, between
Thirty-fourth and Fifty-seventh
streets, became in a few years a
church center, thus giving rise
to the Easter parades and
fashion shows to witness which
people flocked from afar. The
people who made the parades
famous do not often walk there
now, though the parades
continue. "Such was the avenue,
a quietly charming street, where
homes predominated, though
commerce was even then beginning
to insinuate itself,
particularly below Twenty-third
Street. Of all the homes that
existed then between
Thirty-fourth and Forty-second
streets, only one remains, the
square unpretentious house built
by John Gottlieb Wendell, at
Thirty-ninth Street. Its dark
shuttered windows make it an
object of curiosity to all who
see it for the first time, so
strange an anachronism is it,
but the house will stand as long
as Mr. Wendell's sisters elect
occasionally to return to it,
and the yard will remain too,
that million-dollar yard, which
was kept so that the dog might
have a place to play."
Fifth Avenue is today a
vivid, vibrant street, lined
with all that is beautiful in
art, with the handiwork of the
artificer in jewels and precious
metals, gay with rugs of the
East, with delicate and shining
fabrics, a great Old World
bazaar in modern guise, where
each object is set in its window
case like a rare pearl. Precious
things from the markets of
Europe and Asia stream into the
shops of the avenue. The
exhibition of these things has
become an art in itself. And
then there are the structures.
Stewart's first store was at
Broadway and Chambers Street;
later he daringly moved all the
way uptown to Eighth Street.
Folks always shake their heads
when some sagacious person moves
farther uptown. They used to
call the Fifth Avenue Hotel
"Eno's Folly." When a few
merchants shifted over to Fifth
Avenue there was much croaking
and prognostication of failure.
When A.T. Stewart built his
downtown emporium, Fifth Avenue
was a cow pasture for most of
its length, a realm of swamp and
running brook. Now it is the
greatest shopping center in the
world, and its fame is greater
than that of Bond Street or Rue
de la Paix. From Madison Square,
where a huge business building
stands on the site of Franconi's
Circus and the old Fifth Avenue
Hotel, one may walk north past
bookshops, little specialty
shops, great silk and fur
hourses, department stores,
where every luxury is offered,
and where buyers with modest
purses may find what they want,
too.
Where the famous Coventry
Waddell home stood, a gray
Gothic structure in which
Thackeray stayed after what he
called "a long drive into the
country," is now a department
store. Another big store covers
the ground on which was once the
William H. Vanderbilt home. A
bank occupies the site of
Sarsaparilla, Townsend's home.
Where the Public Library is the
Croton Reservoir used to be. The
Waldorf-Astoria replaces the
Waldorf and Astor homes. August
Heckscher was asked recently
what he remembered of the Fifth
Avenue of the '80s. "I don't
remember the '80s as well as I
do the '70s," he said. "In the
'70s one could buy a lot on the
avenue for $10,000. Last year
the value of Fifth Avenue real
estate between Thirty-fourth and
Fortieth streets was estimated
to be more than $71,000,000. The
old Wendell place alone, the
only remaining residence, is
valued at more than $2,000,000."
Above Forty-second Street a new
sort of life is coming to the
avenue. Here are huge office
buildings. Above Fifty-ninth
Street the pioneer homes remain;
but all about them soar vast
apartment houses. In the park
appears the imposing art museum.
All these are comparatively
recent. Where the trotting
horses of earlier days paced on
their way to Harlem, now wend
thousands of automobiles,
turning the broad avenue into a
main artery of traffic. Where
the old stage coaches with gayly
painted Indians rolled,
double-deck buses pass. The
avenue hums with life. The
placidity of the old is no more.
It is not likely to return
until, perhaps. Macaulay's
traveler sits on the ruins of
the library and gazes on a
vanished civilization. There are
those who mourn the old days,
but there is no denying that
Fifth Avenue is the most
brilliant thoroughfare of its
kind, unique among the shopping
centers of the world.