JAMES GORDON BENNETT, the
journalist, is known on both
sides of the Atlantic; James
Gordon Bennett, the man, is
hardly known outside of the
Herald office. Indeed, persons
who have been employed in that
establishment for years have
never set eyes on its famous
editor and proprietor. All his
power, reputation and influence
exist in and through the Herald.
In it, he is every thing; out of
it, nothing.
Probably the history of
journalism in this or any other
country does not show another
instance of such complete
absorption by, and
identification with, a newspaper
as that of Bennett and the
Herald. To the Herald he has
devoted most of his mature
life—his best, and ripest, and
richest years. All that he is
and has been he has poured, with
mental and physical prodigality,
into the great newspaper which
bears his name, and has yielded
him a vast fortune for his
purpose and his pains.
Bennett was born of Catholic
parents, in 1797, in Banffshire,
Scotland, and remained at school
there until he was fourteen or
fifteen. He was then sent to a
Catholic academy at Aberdeen,
with the view of taking
sacerdotal orders ; but after
staying there for two or three
years, during which time he
devoted himself assiduously to
his books, he became
dissatisfied, and resolved to
surrender all priestly
aspirations. His parents, said
to be wealthy and influential,
had set their hearts upon his
leading a clerical life, and
were so much opposed to his
abandoning it that a rupture
ensued between them and their
boy, and he quitted his native
land forever.
Young Bennett, in 1819, with a
companion of about his own age,
embarked on a vessel coming to
America, and arriving at
Halifax, without money or
friends, took to teaching for a
livelihood. He did not succeed
to his satisfaction, and in a
few months went to Portland,
Me., and then to Boston, where
he found employment as a
proof-reader in Wells & Lily's
publishing house. At that time
he was much addicted to solitary
rambles and the exercise of his
imagination. He wrote a number
of poems of rather a cynical,
semi-sentimental kind, suggested
by his lonely walks in and about
the metropolis of New England.
In 1822 he came to New-York and
engaged himself to some of the
daily and weekly papers as a
reporter and general writer. But
wearying of his journalistic
connections, he went to
Charleston, S. C., where he was
employed by the Courier as a
translator of French and
Spanish, occasionally
contributing sketches and poems
to the paper. In his early years
he was singularly restless,
though very industrious and of
remarkable versatility in
composition. After a year or two
he returned to New-York, where
he undertook to set up a
commercial school, but either
failed or abandoned his design.
He next turned his attention to
political economy, and delivered
a series of lectures on the
subject, in the vestry of the
Old Dutch Church, in Ann Street.
About this time he began to
entertain the idea of adopting
journalism as a profession,
having come to the conclusion
that it was his vocation. In
1825 he made his first effort as
a proprietor, in the Sunday
Courier; but not succeeding he
became a reporter and writer for
its columns. He left the paper,
however, in a few months, began
the National Advocate, a
Democratic journal, and opposed
the tariff and the system of
banking. In 1827 he became a
warm advocate of Martin Van
Buren, at that time in Congress,
and, on the decease of the
Advocate he associated himself
with M. M. Noah in the editorial
management of the Enquirer, then
in the Tammany Hall interest.
The year following he went to
Washington as correspondent of
the paper, and, after serving
faithfully and zealously in that
capacity for about twelve
months, he became the associate
editor of the Courier and
Enquirer, the two journals
having been merged in one.
Remaining two or three years in
that capacity, he quarreled with
James Watson Webb, the leading
editor, went out of the concern,
and issued the Daily Globe. The
new paper lived exactly one
month and expired. It did not
require much capital to conduct
a paper thirty-five years ago,
even in the Metropolis, but the
funds required for such
enterprises were very difficult
to raise.
Bennett, then in his
thirty-fifth year, had been
connected with at least a dozen
papers, in different capacities,
and had been any thing but
prosperous. Those who knew him
declared ho had mistaken his
calling; that while he had
decided ability and energy, he
lacked tact and managing power.
He, however, retained his faith
in himself, and was wont to say
he had never got started right.
He continually talked about
having a paper of his own some
day, which he felt sure would be
a great success. It is quite
likely he had become somewhat
discouraged by his failures
here, for he went to
Philadelphia at the latter part
of 1832, raised money enough to
purchase the Pennsylvanian, and
assumed editorial charge of it.
That city was not large enough
for him, and he still believed
New-York to be the best place
for him to fix the lever with
which he hoped to move the
American world.
Consequently, after two years'
residence on the Delaware, he
came back to the Hudson, and in
1835 issued the first number of
the Herald.
Bennett had very little money
only a few hundred dollars, it
is said, when he set up his last
newspaper in the basement of a
building in Ann Street, not far
from where the present marble
structure rears its costly head.
His editorial desk was a board
on two barrels, and on that he
wrote untiringly, for the first
few weeks doing all the
editorial work himself, filling
the little sheet with verses,
aromatic gossip, pungent
paragraphs, city sketches, and
such light and varied matter as
the public always like to read.
'
Whatever the character of the
contents of the Herald in those
days, Bennett knew what the mass
of people relished, and he
catered to them zealously. The
paper was a pecuniary success
from the beginning. In a few
weeks he was enabled to employ
assistance, making a feature of
city news and local events, in
which he had no rivalry, the
dailies being heavy, and prosy
to the last degree. The
Commercial Advertiser, Evening
Post and Journal of Commerce
were alive then, but they seemed
scarcely conscious of the fact,
and did nothing to dispute the
more modern and novel field the
Herald had opened.
The great fire in this City,
soon after the birth of the new
paper, gave Bennett ample
opportunity to show his
enterprise, and he embraced it
vigorously. The following
morning the little daily
contained a full account of the
" destructive conflagration," as
the reporters would call it,
with all the incidents and
accidents given in a vivid and
picturesque style. That was
really, as the Herald is so fond
of stating, a new era in
journalism; and from that day to
this, merely as a newspaper, it
has probably had no equal
anywhere.
Bennett the man is Bennett the
journalist. He has breathed his
individuality and all his
idiosyncrasies into it. Not many
persons believe in the Herald.
Its influence is limited among
cultivated people; and yet
hardly any one denies its tact
and enterprise. Bennett makes no
pretension, privately, to
molding public opinion: he
follows it. He is inconsistent,
because it is his interest; for
his avowed object has been from
the first to give the news and
make money. Principle he has
not, because he believes in no
one. He has no convictions, and
does not think any one has them.
Nothing, in his view, deserves
serious treatment. All men and
all pursuits are shams. One
thing is no better than another,
and we are all selfish to the
core when found out.
He understands the philosophy of
journalism; that a newspaper is
entirely a thing of to-day; that
few readers care for the issue
of yesterday or to-morrow, which
are as if they had never been.
Therefore he issues every number
of the Herald as if there had
been none before, and would be
none after it. He believes with
Emerson that " Consistency is
the hobgoblin of little minds,"
and acts accordingly.
Privately, Bennett is a very
honest and strictly moral man.
He owes no one, and so far as I
can learn, never did owe a
dollar; paying his debts having
always been with him the first
of obligations. He was never
other than industrious and
abstemious, and is said to be
very charitable without the
least ostentation. Ever since
his marriage, which was, I
think, in 1837, he has been a
pattern of domesticity; is
extremely devoted to his wife, a
highly accomplished woman, and
his two children, James Gordon,
Jr., the manager of the Herald,
and a daughter Lily, a promising
girl of sixteen. He has a very
handsome house at Washington
Heights, and a fine
private residence in Fifth
Avenue. His income from the
Herald is fully $300,000 per
annum, and his fortune is
estimated at $3,000,000 or
$4,000,000, every penny of which
he has made by his journal. He
is, and has always been, the
opposite of gregarious. He never
went into society, and the sole
instance I can remember of his
presence at any festival or
public occasion, was at the Sir
Morton Peto dinner at
Delmonico's in the Autumn of
1865. Then he seemed quite lost
and ill at ease. He did not
appear to know any one, nor any
one to know him.
When sought, he is affable
enough, but talks little, and
has no relish for society of any
kind. Personally, he is over six
feet in height, but is now bent
with age. He is rather slight,
his eye gray, his hair white,
and worn rather long, with a
strange, half cynical, half
comical expression, which makes
his countenance difficult to
read. He still speaks with a
strong Scotch accent, which is
very marked when he is
irritated, and his irritation
has increased with his years.
His intellect is clear and
vigorous, and his acquirements
numerous. He writes nothing in
these days; but in his working
period he wrote rapidly,
nervously, and gracefully on
almost any subject; the
skepticism, cynicism, and
raillery of his temperament,
always cropping out.
Of late years Bennett has shown
signs of declining health. He
takes excellent care of himself,
however, going to bed every
night at nine o'clock. He visits
the Herald only two or three
times a week, but is still in
every respect its editor, and
feels as much interest in it as
when he toiled to establish it.
There is little need for his
visiting the office often; for
he can direct the establishment
by telegraph, a wire
communicating with it from
Washington Heights. Whenever any
event of consequence occurs his
opinion is obtained in regard to
its treatment for the next day's
paper, the name of the required
writer being frequently given by
him. All the City and leading
country dailies are taken to his
house every morning. He reads
them; marks the articles that
strike his attention; makes
suggestions as to the
editorials; sees proofs often,
in fact; supervises the Herald
very much as he used to when he
wrote on the head of a barrel in
the Ann Street cellar. Bennett
scarcely ever goes off the
island; seldom comes to his
elegant town-house in the
Avenue. He is methodical,
abstemious, industrious,
isolated. He rises at five;
never calls on anybody, but
receives courteously and
hospitably all who visit him.
Mrs. Bennett and her daughter
are in Europe, where they spend
half their time, and J. G. B.,
Jr., is fond of rambling, and
wedded to his yacht.
Lonely old man is he; but he has
attained his sole ambition—he
has made the Herald a great
newspaper—and in the midst of
its reputation James Gordon
Bennett, the man, is hardly
known, rarely esteemed, never
loved. Bennett has few
friends—he does not want them, I
suspect—no hopes and no
ambitions outside of the Herald.
He can not live much longer; but
while he does, he
will be its autocrat and master
mind ; and his last hours will
doubtless be comforted with the
thought that James Gordon
Bennett was to the very last the
editor and proprietor of the
New-York Herald.